Editorial Design
2017
Football Champs
A luxury product catalogue designed to showcase high-end foosball tables through a minimal and refined editorial approach.
Client
Luxury Toys
scope
Editorial Design
year
2017
duration
1 Week
Overview
The brief.
Luxury Toys is a company specialising in the manufacture of luxury foosball tables. For its new catalogue, the brief called for a brochure that could communicate the essence and values of the brand while presenting its products to a wealthy audience, whose spacious homes place leisure and interior decoration on an equal footing. The catalogue was developed through a subtractive design approach, using clean layouts and only the essential elements to create a minimal and contemporary visual language. Balance and negative space give the product photography room to take centre stage, while the overall treatment reflects the sophistication of both the brand and its target audience.
The Challenge
Luxury without excess.
The catalogue needed to present luxury foosball tables to an audience for whom the product is not simply a game, but also part of the interior of a spacious home. The challenge was to communicate this sense of sophistication without overcrowding the pages, allowing the products themselves to carry the visual weight while maintaining a strong and refined editorial structure.
the solution
Less design, more product.
A subtractive approach was used to strip the layouts back to their essential elements, creating generous negative space and a clear visual hierarchy. Product photography remains the main focus throughout the catalogue, while balanced compositions and restrained layouts create a minimal, modern finish aligned with the positioning of Luxury Toys.
